News & Events
News & Events
Copia helps The
Gloustershire Hotel boost sales with wireless
Internet | Written by
jamaicaobserver.com | Friday,
13 April 2007
The Gloustershire Hotel is now offering wireless
Internet throughout the resort, installed and
maintained by Copia Wireless Communications Ltd.
The new service has helped to increase the
occupancy level of the 96-room hotel despite the
new US passport regulations that have reportedly
had a negative impact on tourism throughout the
island. The hotel boasts an increase in one
sector of sales compared to the corresponding
period in 2006.
"Our local and foreign corporate bookings have
increased significantly since we started
offering wireless Internet," said Jacqui
Sinclair, the hotel's owner. "Locally, many
businesses are choosing us as their preferred
hotel in Montego Bay. This tremendous support
from corporate Jamaica means a lot to us and we
strive to please these customers. Now, foreign
corporations are also coming on board."
Sinclair said that at the Caribbean Hotel
Association (CHA) conference in Aruba in
January, she secured three new contracts from
the leisure market on the basis that her
property offered high speed Internet in every
room. "I expect in the near future I will see
many trendy laptop-toting clients checking into
my lobby," she said. The project began in late
December last year and was completed by the end
of January, just in time for the Air Jamaica
Jazz and Blues Festival.
"We ran into a few installation issues that
delayed the project due to the thickness of the
walls and some of the general infrastructure,"
said Copia CEO Darryl Wehmeyer. "We knew that
Jacqui wanted to have it up and running by Jazz,
so we pushed to accommodate and our local tech
in Montego Bay did a great job getting it done."
The service provided to the hotel was designed,
installed and is managed by Copia without any
upfront cost to the hotel. "We partner with all
of the hotels; we provide services to either
profit share or pay a flat rate, whichever works
best for them, it's completely their choice",
stated Wehmeyer. "Hotels now realise that
Internet in the rooms is not just something nice
to have, it has become a need to have.
Travellers today expect to have the service not
just in the lobby, but in the privacy of their
room, and it doesn't seem to matter if they are
travelling on business or pleasure, they still
want to have access to the 'net'."
Sinclair is excited about the new service as
well as a few new changes to come at the hotel.
"We have been doing a lot of work recently,
modernising the hotel systems and wireless is
just one new upgrade on the property," she said.
"Since we didn't have to find the upfront
capital expense to have the network installed,
this has been a complete win-win solution for
We are looking at continuing to offer our guests
a better experience every time they choose to
stay with us. Our guests are an eclectic mix of
businessmen and pleasure seekers and we aim to
please both segments. Wireless bridges that gap.
"Darryl Wehmeyer and his team have allowed us to
realise that potential and we share a great
relationship with them. They are accessible to
us 24/7, it's like having an IT department on
property and you can't beat that."
Sinclair also said that positive things are
beginning to happen at her property. "I recently
hired a dynamic new chef, I've met up with my
architect and I'm meeting with interior
decorators later this month to make some really
big changes to The Gloustershire. The wireless
installation was a major part of phase one of an
Sinclair has taken over the hotel at the request
of her father, John Sinclair, after spending the
last few years in Paris. A Le Cordon
Bleu-trained chef, she became a food stylist and
worked in the world of publishing, film and
photography. She has prepared dishes and rubbed
elbows with some of the world's biggest names in
Hollywood, fashion and music.
She declines to name names, as discretion is
part of her charm and the reason she was hired
on particular projects and events. "Let's just
say I have worked with some serious
celebrities," she said. "I was very happy in
Paris, travelling for my job and living my life.
When my father asked me to help him, I couldn't
say no, because family comes first, and I hope I
can make him proud. I'm glad I didn't refuse as
this has been a great experience thus far and
although I've had some challenges along the way,
I have a great staff and I couldn't imagine
anything more rewarding."